Business and I : Part 1 – The beginning
Business never came to be one of my passion until the year 2004. That year was a new experience for me at that time. Everything is new, I just past one year of my marriage, I’m waiting for my first son to be born and I’m looking forward for new job. Before this, to me business was meaningless. Probably, because non of family members was actively involved in business. When I was still a little kid, my mother used to sell layered cakes during Hari Raya. She even took orders for custom made curtains at the same time. But all this was just something that my mother do out of her passion and to kill the time at home. But most people say, Hey, that is how usually a business started off, but then unfortunately having the same situation of not having anybody in the family the spirit of business at that time, my mother somehow stop doing it at one time.
Back to my business experience, its all started when my wife bought me a present. It was a digital Casio watch, a digital “aspal” (short form for asli palsu) Casio watch to be exact. I did not realized it until being told by my wife. Somehow at that point of time an idea came up from my head to become a reseller of this product. The strategy at that time was to have small margin but bis sales and next is all History……ha ha not yet la… yes at that particular time I’ve manage get a big number of sales but I’m not business tycoon yet (even now). Thinking of it, its not that easy even running a business of selling replicas watch. There is always a challenge. But one thing that is very very very important from my experience is customer support. At that time, i try to find a way to make my watch a bit different from others, so what did i do? I introduce a quality check and period of warranty
Probably other sellers have this as well, but for me it really came originally from my little head and it really works. What i did was I give all my product a 30 days money back warranty and at the same time I will check all my stocks when I received it from my supplier. I will do a complete functional test to all my watches before it can be released for sale. It was quite a tedious work since I’m doing it alone but it is worth it. The warranty period given really enhance my product values from other sellers and at the same time i can minimized product return from customer since I have check upfront any defect products.
I wish to continue more but I’m out of the mood now, so if God willing I will continue the story of my journey other time.
Salam
